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Donna Potter

Photography, Art Direction & Design · New York

Donna
Potter

Distinctive imagery and product for brand partners in the luxury goods space.

View work ↓ [email protected]
Model in a white one-shoulder top with a draped ruffle sleeve, photographed against a grey studio backdrop

Featured in & stocked by

Barneys New York, Vogue, Cristóbal Balenciaga Museoa, WWD, PorterSsense, The Washington Post, Harvey Nichols, Selfridges & Co, Neiman MarcusMatches Fashion, Harrods, Net-a-Porter, Saks Fifth Avenue, IntermixNordstrom, Galeries Lafayette, goop, Le Bon Marché Rive Gauche, Cosmopolitan

Selected work

Swim · Skin · Studio & location

Black and white photograph of a man in dark trousers and a long-sleeve top standing in tall grass, hand to his head, wind in the field
Black and white photograph of a man in a wide straw hat looking up, photographed from below against a pale sky

05 – 06

Menswear, on location

Design

Worn by

Pieces from Donna’s womenswear lines, seen on the street and in print.

  • Gigi Hadid on a Paris street in a white Kai top and distressed jeans, fans taking photos

    Gigi Hadid

    Wearing the ‘Kai’ top, designed for Intermix

  • Rihanna leaving a building at night in a white Kalani slip dress and high-top sneakers

    Rihanna

    Wearing the ‘Kalani’ dress

  • Rosie Huntington-Whiteley in a plaid coat over a brown Odelyn bralette and Onyx bikini, for Porter magazine

    Rosie Huntington-Whiteley

    Wearing the ‘Odelyn’ bralette and ‘Onyx’ bikini for Porter

  • Sara Sampaio seated in a red Lana maillot and red track shorts, for Porter magazine

    Sara Sampaio

    Wearing the ‘Lana’ maillot for Porter

  • Jemma Baines in a white strappy Noxal dress against a white background

    Jemma Baines

    Wearing the ‘Noxal’ dress, shot by Hannah Khymych

  • Fernanda Ly with pink hair in a pink Dane tank and pink velvet Rolf cargo pants against a teal backdrop

    Fernanda Ly

    Wearing the ‘Dane’ tank and ‘Rolf’ pant, shot by David Wang

About

Donna Potter is a photographer, art director, and design consultant based in New York.

Specializing in visuals and moving image, Donna crafts distinctive imagery for brand partners in the luxury goods space. Her background in product development, paired with a wide breadth of creative capabilities, blends artistry and awareness into her image production, delivering discerning visuals that speak to an elemental sense of sophistication.

Donna’s work has been featured at the Museo de Balenciaga and in publications such as Vogue, WWD, and Porter Magazine. Her clothing designs have been worn by Gigi Hadid, Rihanna, and Sarah Jessica Parker, and may be found in specialty boutiques and luxury retailers worldwide.

Honors
Museo de Balenciaga, Modatik exhibit
Features
Vogue USWWDPorter MagazineThe Washington PostRefinery29and more
Retailers
Net-a-PorterIntermixSaks Fifth AvenueBarneysMatches FashionNeiman MarcusLe Bon MarchéNordstromSelfridges & CoHarvey NicholsSsenseAnthropologieand more

Contact

Let’s make
something.

[email protected]

212.518.6185  ·  New York